‘THE PITCH’

‘The Pitch’ is a fresh take on OLTCA’s Innovators’ Den and is the TiLTC 2024 ‘must-attend’ session that provides business partners with the opportunity to showcase how your products and services will improve quality of life and quality of care in long-term care homes.

Session Details

Date: Tuesday, October 22, 2024
Time: 10:15 am – 11:15 am
Location: Ballroom A, Beanfield Centre, 105 Princes’ Blvd, Toronto, ON M6K 3C3

Winning Prize!

The winner of ‘The Pitch’ will each receive a complimentary Business Partnership with the Ontario Long Term Care Association in 2025 (a $1,000+ value).

The Dragons:

Brent is a social entrepreneur and impact investor. As Chairman and CEO of the peopleCare Group, Brent is committed to fostering a dynamic culture of excellence, innovation, and engaged people that enables the organization’s vision to change the world of senior living. Celebrating over 50 years of creating and operating exceptional senior living communities under Brent’s leadership, peopleCare is recognized as one of Canada’s 50 Best Managed Companies and has earned Exemplary Standing with Accreditation Canada.

An active and influential health system leader, Brent is the past Chair of the Board of Directors of the Ontario Long-Term Care Association, where he led with a focus on transformative solutions that support the sector to deliver high-quality care and value within a more integrated health system.

A Visionary Circle member of MEDA, Brent is inspired by their mission to develop business solutions to address poverty and is a champion of MEDA’s role in the global effort to eliminate extreme poverty by 2040. Brent also served as a Past Board Chair and Board Director at Ontario Long-Term Care Association and has been involved with the Young Presidents’ Association Canada and Certified General Accountants Association.

Brent is a Certified Professional Accountant, a Certified General Accountant, and a Certified Administrator in Long-Term Care.

With over 10 years of experience in using KM and Implementation Science to design, implement, and evaluate innovative programs, Shusmita helps move research and innovation from promising ideas to uptake and adoption for real-world impact.

Shusmita leads CABHI’s KM and Community Engagement initiatives, working with health ecosystem partners and the innovation community, to support: Innovators in their journey from innovation development to adoption and scale; Care delivery organizations to build their readiness for innovation adoption; and Innovation end-users to ensure solutions are designed to reflect their unique needs.

Shusmita holds an MPH from the University of Manchester and a BSc. from the University of Toronto. She serves as an implementation expert on a number of national and international advisory committees, has provided consultation on various large-scale health service research projects, and delivered global KM training workshops, including WHO-supported workshops in Uganda and Ethiopia.

Chris leads Arjo Canada Inc. as Managing Director, as well as being an active member of the Executive Leadership Team within the Arjo AB Global corporation. Arjo is a healthcare supplier of mobility, hygiene, disinfection and wound care solutions for Long Term Care and Acute Care facilities. As a leader, Chris expects and delivers on the highest level of service and support provided as a consultant, vendor and partner. Arjo Canada has been certified as one of Canada’s Great Place To Work for the second consecutive year in 2024.

Chris comes from an extensive sales and management background of over 20 years, including previous roles in sales and as a leader within a Fortune 500 company in the technology space. His time as the Vice President of Sales, leading the Canadian Arjo sales group, redefined their commercial sales execution within healthcare sectors to become a market leader. Chris holds a Bachelors Degree in Political Science and Business from Acadia University.

‘The Pitch’ Host:

As Vice President, Culture & Communications with Responsive Group, Nicola is responsible for guiding our organization’s culture through communications, brand awareness, and overseeing team member engagement and wellness.

Nicola is inspired by her love of people and a desire to see them succeed. Building relationships, being kind and empathic, and telling our stories with heart is integral to who she is and the success of the role. 

‘The Pitch’ Competitors:

Align Home Healthcare with ‘Align Talks’ – A simple yet groundbreaking program that uses QR code technology to track resident mobility equipment, components, lifts and slings and their service requests and histories in LTC Homes.

IPAC Consulting with ‘ICRA Tool’ – An easy to use, fillable form tool designed specifically to streamline the infection control process during constructions and renovation projects, allowing for quick and accurate assessment of control risks, effective control measures and compliance with healthcare standards.

Music Care by Room 217 with ‘Music Care Certify for Organizations’ – A groundbreaking achievement program in Canada that recognizes and trains care teams to integrate music into care practices, enhancing the quality of life and fostering a safer, healthier, and more collaborative care culture.

Social-Ability with ‘Happiness Program’ – A series of interactive light experiences designed to enhance the lives of individuals with cognitive and physical challenges, such as dementia and learning disabilities, by providing intuitive and engaging stimulation through responsive light interactions.

‘The Pitch’ is generously sponsored by: