‘THE PITCH’
‘The Pitch’ Call for Innovators Applications Are Now Closed
‘The Pitch’ is your opportunity to take the stage at This is Long Term Care 2025’s most anticipated plenary session. A fresh take on OLTCA’s popular Innovators’ Den, ‘The Pitch’ offers a dynamic, interactive platform for business partners to deliver a 4–5-minute live sales pitch directly to a panel of expert judges and an audience of long-term care decision-makers, owners, and operators.
This ‘must-attend’ session is your chance to showcase how your AI-powered product or service can improve quality of life and quality of care in long-term care homes. Whether you’re addressing staffing challenges, enhancing resident wellbeing, or streamlining operations, ‘The Pitch’ is designed to connect your innovation with the people who need it most.
AI is already transforming long-term care. Solutions may include:
- Predicting health risks like falls or infections
- Personalizing care using resident data
- Monitoring residents with smart sensors and alerts
- Streamlining staffing through intelligent scheduling
- Enhancing communication with translation tools and chatbots
- Improving reporting, medication tracking, and resource management
- Boosting efficiency in reporting, medication tracking, and resource use.
Don’t miss this unique opportunity to demonstrate the impact and relevance of your solution in front of the sector’s key influencers. Please see below for further instructions.
Don’t miss this opportunity to showcase your innovative solutions and take part in a unique and interactive session.
Session Details
Date: Tuesday, October 28, 2025
Time: 9:45 a.m. – 11:00 a.m.
Location: Main Ballroom, Beanfield Centre
105 Princes’ Blvd., Toronto, ON M6K 3C3
Who should apply?
Businesses and organizations with AI-driven solutions that enhance the quality or efficiency of care in long-term care—especially those grounded in person-centred design—are invited to apply. This session promotes both market expansion and new solution adoption, offering a platform to inform and engage delegates with practical, human-centered innovations tailored to the needs of today’s LTC sector.
** Please note, all participants must be current Business Partners of the OLTCA. To become a Business Partner, please email membership@oltca.com.
Winning prize!
The winner of ‘The Pitch’ will receive a complimentary Business Partnership with the Ontario Long Term Care Association in 2026 (a $1,000+ value).
Click the button below for ‘The Pitch’ eligibility criteria, application instructions, and session format.
‘The Pitch’ Key Dates:
• ‘The Pitch’ application close date: Monday, July 28, 2025
• Applicants will be notified of the decision in August/early September
• All selected Innovators must be registered as a conference delegate or registered as an exhibitor or sponsor by Monday, September 15, 2025
• This is Long Term Care conference will take place October 26-28, 2025, at the Beanfield Centre, Toronto
Questions?
For queries regarding application content, please contact:
Jamie Sanders
Senior Manager, Communications and Events
T: 416.735.6226
E: jsanders@oltca.com
For technical assistance with the online application, please contact:
Lori Saggers
This is Long Term Care 2025 Secretariat
T: 519.263.5050
E: lori@bayleygroup.com
‘The Pitch’ is generously sponsored by:
