‘THE PITCH’
‘The Pitch’ Call for Innovators is now closed.
The Pitch is your opportunity to take the stage at the 2026 This is Long Term Care’s most anticipated plenary session. The Pitch offers a dynamic, interactive platform for business partners to deliver a compelling 4–5-minute live presentation to a panel of expert judges and an audience of long-term care decision-makers, owners, and operators.
This “must-attend” session is your chance to showcase how your technology-driven solution—whether digital, clinical, operational, or infrastructure-based—can meaningfully improve quality of life and quality of care in long-term care homes. From addressing staffing challenges and enhancing resident wellbeing to optimizing workflows and modernizing environments, The Pitch connects forward-thinking innovation with the sector’s most pressing needs.
We also encourage presenters to highlight how their solution supports successful implementation, including change management considerations such as staff adoption, training, and integration into existing systems and practices.
Don’t miss this unique opportunity to demonstrate the impact, scalability, and relevance of your solution in front of the sector’s key influencers. Please see below for further instructions.
Session Details
Date: Wednesday, October 28, 2026
Time: 9:30 a.m. – 10:45 a.m.
Location: Main Ballroom, Beanfield Centre
105 Princes’ Blvd., Toronto, ON M6K 3C3
Who should apply?
Businesses and organizations with innovative, technology-enabled solutions that improve quality or efficiency in long-term care—especially those grounded in person-centred design—are encouraged to apply.
This session supports market expansion and solution adoption, giving you a platform to showcase practical, human-centered innovations. Applicants should also address implementation, including change management, staff adoption, training, and integration into existing workflows.
** Please note, all participants must be current Business Partners of the OLTCA. To become a Business Partner, please email membership@oltca.com.
Winning prize!
The winner of ‘The Pitch’ will receive a complimentary Business Partnership with the Ontario Long Term Care Association in 2027 (a $1,045+ value).
Click the button below for ‘The Pitch’ eligibility criteria, application instructions, and session format.
‘The Pitch’ Key Dates:
• ‘The Pitch’ application close date: Monday, July 27, 2026
• Applicants will be notified of the decision in August/early September
• All selected Innovators must be registered as a conference delegate or registered as an exhibitor or sponsor by Monday, September 14, 2026
• This is Long Term Care conference will take place October 26-28, 2026, at the Beanfield Centre, Toronto
Questions?
For queries regarding application content, please contact:
Jamie Sanders
Senior Manager, Communications and Events
T: 416.735.6226
E: jsanders@oltca.com
For technical assistance with the online application, please contact:
Lori Saggers
This is Long Term Care 2026 Secretariat
T: 519.263.5050
E: lori@bayleygroup.com
‘The Pitch’ is generously sponsored by:
